To help eBay build genuine relevance within the gaming community, experiential agency Andpeople engaged Emissaries to staff a multi-zone collector's activation at PAX Aus. Emissaries deployed a highly specialised team of pop-culture, gaming, and tech-savvy talent to guide attendees through an interactive passport program. Moving beyond standard promo staff, the team acted as authentic brand ambassadors who seamlessly managed high-volume crowds while speaking the native language of the fans.
READ MORE
