Emissaries partnered with Japanese video game developer Cygames to bring their high-energy, fan-focused universe to life at the Sydney Manga and Anime Show (SMASH!) 2026. Tasked with managing a bustling multi-zone activation booth at the ICC Sydney, we deployed a brand-aligned squad of ambassadors to drive deep community engagement and maintain flawless operational flow. The team seamlessly operated gaming stations, photo opportunities, merchandise queues, and data collection hubs across a high-traffic weekend.
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