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Fan Engagement Done Right

The convention floor at SMASH! requires a rare blend of crowd management precision and genuine subculture alignment. Tasked with managing a high-density footprint, the Emissaries team arrived pre-briefed on the nuances of the Cygames roster, allowing them to connect authentically with dedicated fans. Whether explaining the new DLC mechanics at the eight playable Granblue Fantasy: Relink stations or hyping up the Umamusume: Pretty Derby photo spot, the squad acted as a natural extension of the brand rather than transactional event staff.

Execution remained sharp even during peak pressure points, particularly during the legendary Saturday morning merchandise rushes at the CyStore hub. When the core Cygames team departed the booth to host a special panel stage screening on Saturday afternoon, Emissaries assumed full operational control, maintaining seamless queue management, survey collection, and prize distribution without a single drop in momentum. Our team balanced on-ground excellence with calm problem-solving, protecting the client’s brand reputation while delivering an elevated experience for thousands of passing fans.

Roles Played

    • Managed queues and kept the high-traffic CyStore merchandise space flowing smoothly

    • Guided players through the Granblue Fantasy: Relink gameplay stations and explained new mechanics

    • Hosted the Umamusume: Pretty Derby photo spot and encouraged social media tagging

    • Handled the precise distribution of novelty badges, sticker sheets, and promotional clear files

    • Conducted booth surveys to gather valuable community feedback for the client

    • Maintained full operational control of the footprint during client panel commitments