The emblem launch was the first time Queenslanders gathered to celebrate the official look of the Brisbane 2032 Olympic and Paralympic Games. Pieces of the design had been revealed across the state in the week before, and on the night the complete emblems came together at South Bank.

CommBank became the Founding Partner and Official Bank of Brisbane 2032 earlier in the year. Its activation leaned into that role by inviting the public to become Founding Fans with a moment of their own.

Inside a dedicated CommBank zone, guests picked up sporting props such as yellow barbells, gymnastics ribbons and batons, then stepped into a photo booth. Each guest left with a printed photo and could receive a digital copy by email to share on socials.

The Park engaged Emissaries to supply a team leader and three brand ambassadors. Our team welcomed fans, explained the experience and kept the queue moving. A specialist operator ran the booth itself.

The evening ran in two public sessions, split by stage formalities and a live 6pm broadcast cross revealing the emblem. The team paused the activation for the reveal, then reopened smoothly for the second wave of fans.

Because props passed from guest to guest all night, the team wiped down each prop after every use. Clear escalation lines were also in place. Banking questions went to the onsite CommBank lead, while activation questions went to The Park.

Roles Played

• Welcomed guests and introduced the CommBank Founding Fans experience
• Guided fans into the queue and managed flow to the photo booth
• Helped guests choose sporting props for their photos
• Sanitised every prop after each use
• Paused the activation for the 6pm emblem reveal and reopened for the second session
• Directed banking and activation enquiries to the correct onsite leads
• Supported site bump out at close
• Team leader coordinated the brand ambassadors and liaised with The Park on site