Emissaries provided a high-energy team of brand ambassadors to support the exclusive LEGO and Melbourne Football Club partnership during the 2026 AFL season. Tasked by Rockstar Management with managing a multi-zone interactive space at the MCG, our team facilitated a hands-on creative experience for footy fans, bridging the gap between sports fandom and the iconic LEGO brand. The solution focused on proactive engagement to ensure the activation remained a seamless, high-traffic highlight of the match-day experience.
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