eBay @ Oz Comic-Con Melbourne
Emissaries supplied Comic Con brand ambassadors to creative agency Andpeople for eBay’s activation at Oz Comic Con Melbourne Xmas Edition. Over two days at the Melbourne Convention and Exhibition Centre, our team welcomed fans into the eBay space, demonstrated the eBay Live shopping experience and kept a busy stand moving. The goal was simple: connect a global online marketplace with a room full of collectors and pop culture fans in a way that felt genuine.
Comic Con Brand Ambassadors Who Could Talk Shop
Oz Comic Con brings together collectors, cosplayers, gamers and pop culture fans, and plenty of them already buy and sell on eBay. That made this brief more demanding than a standard brand stand. Andpeople needed a team that could hold a credible conversation with fans who know their collectibles, while still representing eBay to the standard of a global brand.
As a staffing partner for experiential agencies, we selected ambassadors for their ease with convention crowds and their confidence in conversation. The aim was for the stand to feel like part of the convention community rather than a sales pitch.
On the show floor, the team went well beyond a script. They explained how selling on eBay works, walked guests through the auction process and answered practical questions from buyers and sellers.
A key focus was eBay Live, the platform’s interactive live shopping experience. Our ambassadors showed fans how to watch, bid and buy in real time through the app. This turned a quick stop at the stand into a practical demonstration that guests could use long after the weekend.
Foot traffic stayed strong across both days, so the team also managed queues and guided guests between brand touchpoints and festive displays. As a result, the activation stayed approachable and organised from open to close. Guests left knowing more about eBay than when they arrived, and knowing how to keep engaging with it after the show.
Fan events reward staff who understand the audience. That’s the approach our event staff for brand activations bring to every convention, from our team at SMASH! for Cygames to Bethesda’s activation at PAX Australia. You can also explore more of our Melbourne events.
Roles Played
- Welcomed fans into the eBay activation and introduced the brand’s presence at the show
- Guided guests through brand touchpoints and festive displays
- Demonstrated eBay Live, showing guests how to watch, bid and buy in real time
- Explained how selling on eBay works, including auction mechanics
- Answered practical platform questions from buyers and sellers
- Managed queues and guest flow during busy periods
- Represented eBay and Andpeople on the show floor across both days