The challenge of O-Week is overcoming the sheer volume of noise; with hundreds of brands competing for attention, a staffing solution needs to offer both visual impact and genuine relatability. Emissaries deployed a team specifically selected to match the youthful, vibrant energy of the UNSW campus. By pairing a high-visibility mascot with polished, conversational brand ambassadors, we ensured the Benzac activation had the gravity to stop foot traffic and the social fluency to keep students engaged once they arrived.

On-ground execution relied on our team’s ability to read the room and maintain high energy throughout the shift without feeling over-rehearsed. The ambassadors acted as the human face of the brand, translating Benzac’s presence into authentic peer-to-peer interactions. This balance of a strong visual hook and credible, low-pressure engagement allowed the brand to sit comfortably within the student experience, making the activation a standout feature of the orientation program.

Roles Played

• Activating the Benzac mascot to provide a strong visual anchor and draw in passing students

• Proactively engaging with the student population to drive awareness in a high-traffic environment

• Managing face-to-face brand interactions with a relatable and energetic tone

• Distributing promotional materials and supporting the flow of the activation site

• Maintaining a consistent brand presence while navigating a crowded campus setting

• Representing the brand with confidence and warmth to ensure a positive first impression

Our team ensured that even in a crowded field of brands, Benzac felt like a natural part of the student community.