The brief required an elevated, brand-aligned presence capable of handling high-stakes hospitality for internal stakeholders and VIPs. Operating across two distinct activation spaces, the Emissaries team acted as the central point of coordination between the main launch venue at Machine Hall and the afterparty at the CUPRA City Garage. Our hosts stepped into leadership roles on site, managing vendor relationships, briefing new security personnel on the brand’s specific event protocols, and ensuring the venue’s speakeasy bar experience operated flawlessly from doors-open to close.

Execution was the core priority during the critical transit window as guests migrated between venues. Emissaries on-ground staff actively shepherded attendees along the route, providing clear direction and a warm, professional welcome upon arrival at the City Garage. By maintaining sharp situational awareness and managing the door with composure, the team successfully balanced strict VIP guest list requirements with an inviting, celebratory atmosphere, giving the client total operational confidence throughout the night.

Roles Played

• Welcomed and hosted high-ranking Volkswagen Group executives and VIP guests

• Managed the exclusive event guest list and door entry protocols with precision

• Coordinated the crowd migration between the primary launch at Machine Hall and the afterparty venue

• Briefed and guided on-site security to ensure venue alignment and a seamless entry experience

• Overseen on-site hospitality vendors to maintain the premium flow of the activation

• Provided adaptive, reliable on-ground support to keep venue operations sharp and professional