PlayStation @ JB Hi-Fi Mega Tech Show

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Emissaries partnered with Rockstar to deliver a high-impact brand experience for Sony PlayStation at the annual JB Hi-Fi Mega Tech Show. Held at Centrepiece in Melbourne Park, the activation required a specialized team of product demonstrators to engage retail staff through immersive hardware and software showcases. Our team provided the brand expertise and crowd management needed to educate attendees and facilitate hands-on play across a multi-day schedule.

Event:
PlayStation at JB Hi-Fi Mega Tech Show
Client:
Rockstar
Location:
Centrepiece, Melbourne Park
State:
VIC
Date:
June 3 – June 4, 2026
Solution:
Product Demonstrators

A Team Built for the Brief

Because PlayStation rarely interfaces directly with consumers in this type of environment, the brief carried a unique challenge. The objective was to educate JB Hi-Fi retail staff on the latest hardware and software, transforming them into informed brand advocates. Emissaries deployed a dedicated team of brand ambassadors who underwent focused product training prior to the event. This ensured they could confidently discuss technical specifications, new game titles, and accessories with a highly knowledgeable industry audience.

On the floor, execution meant maintaining energy and order while guiding rotating groups of 10 to 20 retail staff through the activation zones. The team managed hands-on demonstration areas featuring the latest hardware and hosted structured gameplay sessions of Astro Bot where participants competed for prizes. By combining product knowledge with smooth crowd control, the team created a professional and highly engaging environment that received positive feedback across the entire event.

Roles Played

Guided groups of 10 to 20 retail staff through immersive brand experiences
Facilitated hands-on demonstration sessions with the latest hardware and software
Hosted structured gameplay sessions of Astro Bot and managed prize distributions
Educated attendees on the latest PlayStation products, features, and accessories
Managed attendee flow and kept the activation space running smoothly
Represented the brand with professional confidence and product expertise