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Connecting Fans Through Action

The brief required a team that understood the rugby audience and could deliver an engaging, high-traffic activation without a hitch. Emissaries supplied staff who connected naturally with the attendees, bringing an authentic sporting fandom vibe to the Asics-sponsored space. With a consistent flow of visitors throughout the day, the team was selected to match the energy of the crowd and keep the activation lively and organized.

On the ground, execution was smooth and proactive. From helping participants test their reflexes at the reaction wall to managing queues and rewarding engagement with merchandise, our team ensured every interaction was positive and professional. The highlight of the activation was seeing professional rugby players engage with the reaction wall alongside the public, creating a memorable experience supported by a confident, capable team.

Roles Played

  • Engaging with customers and creating a high-energy brand presence

  • Supporting queue management and customer flow

  • Assisting with QR sign-ups

  • Running the reaction wall game

  • Helping with prize giveaways and overall customer experience