Lego @ Marvel Stadium

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Emissaries were briefed to provide bubbly, engaging and well presented team members to activate for Lego on behalf of experiential agency Rockstar Management, during the FIFA Women’s World Cup.

Event:
Lego @ Marvel Stadium
Client:
Rockstar Management
Location:
Marvel Stadium, Docklands
State:
Victoria
Date:
August 2023

Services provided:

Emissaries Australia proudly supported Rockstar Management to bring the iconic LEGO brand to life at the FIFA Women’s World Cup. Our team was briefed to deliver bubbly, engaging, and impeccably-presented team members who could seamlessly connect with fans, families, and soccer enthusiasts from all walks of life.

During the event, our vibrant Emissaries became the face of LEGO, drawing crowds with their infectious energy, creativity, and passion. They didn’t just represent the brand; they became part of the LEGO experience, sparking excitement and hands-on play, creating memorable moments that captured the spirit of both LEGO and the FIFA Women’s World Cup.

From building challenges to fan interactions, Emissaries made sure each activation was not just seen but felt. Our team brought Rockstar Management’s vision to life, creating a buzz that resonated far beyond the event space and left a lasting impression with everyone who stopped by.