JD Sports Nationwide Spin To Win Activation

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Emissaries was engaged by Andpeople, a dynamic creative agency, to connect with shoppers in a fresh, exciting way through a “Spin to Win” activation for JD Sports at major shopping locations. Our team was deployed nationwide, creating an interactive experience where lucky participants could win JD Sports merch and vouchers.

Event:
JD Sports Nationwide Spin To Win Activation
Client:
Andpeople
Location:
Multiple Locations
State:
ANZ
Date:
July – Dec 2024
Solution:
Brand Ambassadors

Bringing JD Sports to Life Across ANZ

In five bustling locations, our dedicated staff became the pulse of JD Sports’ “Spin to Win” experience. At each stop, the energy was electric as customers queued to try their luck. Our team handled the rush with finesse—even on record-breaking days with over 2,000 spins—ensuring that each spin felt like a VIP experience. From hyping up the crowd to guiding winners through their prize options, we made sure JD Sports’ reputation for high-energy customer engagement was front and center.

The results were undeniable. The vibrant setup caught shoppers’ attention from afar, drawing them in and sparking excitement that rippled through each venue. With more stops on the horizon, the activation has become an anticipated experience at shopping centers across Australia and New Zealand.

Set up and managed spin-to-win stations at each location
Engaged with participants and encouraged foot traffic
Guided prize distribution and handled crowd interactions
Maintained a seamless customer experience with high-volume participant days
Coordinated on-the-ground logistics across multiple locations