Bethesda @ PAX Australia

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At PAX Australia, our team supported Bethesda to deliver an unforgettable, immersive experience, transforming game worlds into a reality fans could step right into. With dedicated activations for Starfield Shattered Space, Doom: The Dark Ages, and Indiana Jones and the Great Circle, the concourse became a gamer’s paradise. Our team’s commitment to creating memorable moments, seamless logistics, and fan engagement turned this Bethesda activation into a PAX highlight.

Event:
Bethesda @ PAX Australia
Client:
Bethesda
Location:
Melbourne
State:
VIC
Date:
October 2024
Solution:
Brand Ambassadors, Cosplay, Playologists

Gaming Worlds Brought to Life

When Bethesda called, we answered with a team passionate about gaming, ready to elevate fan experiences. Our crew was buzzing as we set the stage across several unique activations, each crafted to pull fans into Bethesda’s universe. Whether it was the intense atmosphere of Doom: The Dark Ages or the vastness of Starfield, every setup was immersive, bringing each game’s essence to life.

Fans got more than visuals—they got moments. Exclusive Fallout 76 pins became collector’s items, and it was pure magic seeing fans’ faces light up with this rare swag. Down at the ESO Tavern, the charm didn’t stop: Rosie brought bard magic, and Ana’s storytelling captivated audiences, transporting them directly into Elder Scrolls Online lore. Every corner of the Bethesda setup was designed for high engagement, and the fans’ reactions proved that we hit the mark.

Roles Played

Hosted immersive experiences for Starfield Shattered Space, Doom: The Dark Ages, and Indiana Jones and the Great Circle
Distributed exclusive Fallout 76 collector pins to fans
Provided live entertainment at the ESO Tavern: Rosie as the bard, Ana as the storyteller
Managed VIP interactions and photo opportunities for fan engagement