Event Tech We Love: Why Brands Activating at Events Should Peep AnyRoad

In the ever-evolving world of event planning and execution, staying ahead of the curve means embracing the best tools and technologies available. At Emissaries, we’re always on the lookout for platforms that can enhance event capabilities and streamline processes. In our recent article about unlocking ROI, we mentioned AnyRoad – https://www.anyroad.com. In the FIRST EVER 🎉 instalment of our “Event Tech We Love” series, we’ll dive into why AnyRoad is a solid choice for brands activating at events and how it can significantly measure – and boost! – return on investment.

*Important Note – Emissaries is not affiliated with AnyRoad in any way – we just think their tech is a great solution for brands activating through events. Read on, player 👇

Boosting Your Return on Investment (ROI) 💸

For brands investing in event activations, measuring ROI is crucial. AnyRoad provides comprehensive tools to track and analyse the effectiveness of events, ensuring that every dollar spent is justified. By leveraging AnyRoad’s robust data collection and analytical capabilities, brands can gain deep insights into attendee engagement, preferences, and behaviours. This data-driven approach allows for precise measurement of event success and helps in making informed decisions to maximize ROI.

What is AnyRoad? 🤔

AnyRoad is an experience relationship management (ERM) platform designed to capture, manage, and analyze experiential data. It gives event organizers the tools to create memorable experiences while gathering valuable insights that drive future strategy. From immersive brand experiences to engaging consumer activations, AnyRoad is the backbone that supports data-driven decision-making in the experiential marketing space.

Key Features We Love 💙

1. Robust Data Collection and Analysis: AnyRoad excels in capturing rich experiential data through surveys, feedback forms, and interactive touchpoints. The platform’s ability to analyze this data provides actionable insights, helping brands understand attendee behavior, preferences, and overall event performance. This data-driven approach ensures that each event is more informed and tailored to the audience’s needs, ultimately boosting ROI.
2. Seamless Integration with Existing Tools: One of the standout features of AnyRoad is its seamless integration with various CRM, marketing automation, and analytics tools. This interoperability allows brands to synchronize data across platforms, creating a unified ecosystem that enhances efficiency. Whether it’s syncing attendee data with a CRM or integrating feedback with email marketing tools, AnyRoad fits perfectly into any tech stack, further enhancing ROI through streamlined operations.
3. Customizable Experience Journeys: AnyRoad offers unparalleled flexibility in designing custom experience journeys. From pre-event registration to post-event follow-ups, the platform enables brands to craft tailored experiences that resonate with their audience. The ability to personalize touchpoints and interactions ensures a higher level of engagement and satisfaction among attendees, leading to more successful events and better ROI.
4. Real-time Reporting and Dashboards: The real-time reporting capabilities of AnyRoad allow for monitoring event metrics as they happen. With customizable dashboards, brands can track key performance indicators (KPIs) and make data-driven adjustments on the fly. This agility is crucial in the fast-paced world of event management, where responsiveness can make or break an event’s success and impact ROI.
5. Scalability for Events of All Sizes: Whether organizing a small corporate gathering or a large-scale public festival, AnyRoad scales effortlessly to meet needs. The platform’s robust infrastructure supports events of all sizes, providing the same level of reliability and performance regardless of the event’s scale, ensuring consistent ROI across different event types.

The Impact on Event Activations 🎪

Integrating AnyRoad into event planning and execution processes can have a transformative impact. The platform’s comprehensive data collection and analysis capabilities empower brands to make more informed decisions, resulting in higher quality events that deliver exceptional experiences. The ability to integrate seamlessly with existing tools streamlines workflows, saving time and reducing the potential for errors, thereby enhancing ROI.

Moreover, AnyRoad’s customizable experience journeys enable brands to create more personalized and engaging events, fostering deeper connections with their audience. The real-time reporting and dashboards enhance the ability to respond to emerging trends and issues, ensuring that events run smoothly and meet high standards of excellence.

Wrapping It Up 🎀

At Emissaries, we’re all about leveraging the best technology to deliver outstanding event experiences, and we think AnyRoad is a game-changer for brands looking to activate IRL. Its robust features, seamless integrations, and data-driven insights make it a standout choice for any event professional aiming to enhance their capabilities and maximize ROI. We recommend you check out AnyRoad, and encourage brands to explore the benefits.

Stay tuned for more insights and reviews in our “Event Tech We Love” series as we explore other tools and technologies that are shaping the future of event management.

Happy planning!